Not too long ago I received an email from a contact I might have met at a networking event. It started with:
“It’s been a long time I touch based friends of mine, I was on social networking hiatus since i joined IBM due to few personal reasons and decisions. What I’m doing here wasting electrons? Little embarrassing to touch base with a personal purpose for first time after a long gap, that too in a BCC. Sorry about it. Probably in the past we might have worked together with each other during my stint in Microsoft for some common purpose or just a acquaintance.”
Typo’s, grammar, and spelling mistakes aside, this email can come across as insulting. What’s wrong with sending an email like this?
First of all this person is mass-mailing his friends after a long time of being out of touch. To further the problem he’s putting them all in BCC meaning it’s not personalized.
He then generalizes why someone might have received this email because he was too lazy to segment his address book and at least try to separate which email he sent to which contact. It was much easier to just export his LinkedIn, Facebook, and email contacts and send them all the same email.
It gets even worse. Let’s look at the next part of his email:
“Did i Touch base you before? If I’ve touch based you recently and already exchanged mails on this, Thanks. It was helpful in making some progress, still I’ve not headed towards my dream role yet. Consider my advance apologies and please don’t consider my reach out to you again as pain, if you’re not in a position to refer me.
What i want from you now? I’m exploring Sr. Management, Architect, Advisory opportunities in Security/Testing/Program Management. Keen to explore any possible management roles with any decent enterprise in India (USA or any location), even open for start-up.
What’s that you can do to me? Please let me know whatever best you’re able to do within 2 days if you’ve right role within your network of internal teams in your business group or your clients.”
What I do appreciate about his email is that he doesn’t hide his agenda and he’s pretty clear on why he’s emailing you. What I don’t appreciate is how bold he is on what you can do for him now! Not only that but you have a time limit to respond with any opportunities you might have for him within two days. Is that two business days?
Humor aside treating your network like this is the fastest way to alienate them. They’re now seen as doormats used for your short-term agenda and then forgotten once your objective has been met.
What could this guy have done differently? What could we all learn from this email?
Live Seminar in Bellevue, WA
- May 15 | 1:00 p.m.
- May 18 | 10:00 a.m. (weekend)