I see so many small businesses and individuals fail to reach the next level of success due to the people they associate themselves with most. In fact there is a saying that your income is in direct proportion to the average income of the top 10 people you spend most of your time with.

This makes sense. When you spend time with people, in order to maintain rapport, you have to adopt some of their attitudes and belief systems. Over time this takes over your mental processing and you start to filter information the way they do.

It’s not who you know; it’s who they know is really a fact. If you’re job searching or wanting to connect with such and such person, you can’t just rely on quantity of people in your network. You must have a quality network of people that have strong connections. Success breeds success; successful people associate themselves with other successful people and their combined power continues to grow on a daily basis.

If you build a strong network of people with genuine relationships, you’ll never have to job search again. Just look at some of the successful Fortune 500 executives. They’re always being solicited to come run another company while they hold top positions. One example is Paul Brown (former President of Expedia.com). Paul has managed his career very well. He has a top MBA from the Kellogg School of Management. He went to work for top consulting firms such as the Boston Consulting Group and McKinsey. He then specialized in travel and became a well-known expert in the travel management industry. Later when he decided to leave Expedia, he already had another offer as President of Hilton Hotels.

Paul’s career is not random attempts of applying for jobs and great interviewing skills. Instead it’s a carefully crafted plan along with a strong network + mentors that are dedicated to his professional success.

If you want to succeed in your career, start building solid relationships. Work your way up and increase the quality of people you meet; network with connectors, connect to politicians and executives, attend charity events and meet the affluent.

As the saying goes 80% of jobs are recruited through networking and never make it on the job boards. Wouldn’t you like to get a job like that? What are you waiting for? Start networking today!


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Learn more about the author Paul Anderson.

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One Response to It’s not who you know. It’s who they know.

  1. Peter Chee says:

    I like your writing style, it’s almost as fun as listening to your presentations! You provide good information and a fresh perspective. Thanks.