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From the monthly archives: October 2008

ProLango Career Mixer November 2009

On October 19, 2008 By Paul Anderson

Space is Limited – REGISTER TODAY

It’s the last ProLango Career Mixer of 2009! Be there or be square!

Join ProLango and our venue sponsor, Maggiano’s Little Italy, at our last ProLango Career Mixer of 2009 as we explore how to reach the so [...]

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Benefits Don’t Sell

On October 17, 2008 By Paul Anderson

Typical sales trainers say the following:

Features don’t sell Benefits do

As I’m trained in Business Psychology and how the mind works, I’m here to take that statement to the next level:

Benefits don’t sell Benefits the customer cares about sell!

Think about it for a second. Do you typically buy something because it provides [...]

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